In the early 1990s, Ford’s then-new Explorer stood out from the growing pack of sport-utility vehicles with a particularly unusual feature: a trim level. Specifically, an upscale one called “Eddie Bauer,” inspired by the outdoor clothing company that was then in vogue.

View of the interior of a Ford Bronco, showing the dashboard, steering wheel, touchscreen display, and front seats with a lake and trees visible through the windshield
Ford + Filson Rethink What a Luxury Bronco Looks Like
The interior of a car door with green and black paneling, visible handle, armrest, window controls, and side mirror, with greenery and water outside
Close-up of a black leather seat-back pocket with a stitched flap and tab closure in a car interior
A person in work gear stands at the open back of a red SUV, holding an axe and facing away, with trees and grass in the background
A person carrying a fishing rod walks past an SUV parked on a rocky riverbank, with a boat tied to the shore and a forest in the background
A Ford Bronco drives on a dirt trail next to a steep, orange-colored hillside under a partly cloudy sky
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like
Ford + Filson Rethink What a Luxury Bronco Looks Like