As the British brand opens its new townhouse showroom on Clerkenwell Green, founder Sheridan Coakley explains why it was time for a change.

<p>Coakley says the townhouse interior allows SCP's furniture and homeware to be displayed in a more polished domestic setting</p>
<p>Coakley says Clerkenwell’s concentration of furniture showrooms was central to the choice of location</p>
SCP Clerkenwell Green exterior
<p>The new store is laid out across a five-storey London townhouse with offices and a meeting room located in an annexe in the rear courtyard </p>
<p>Customers will find accessories and small furniture the ground floor, a dedicated lighting department on the lower ground floor and showroom spaces on the floors above</p>
<p>The new space includes a courtyard where London brand Shore Studios will display outdoor furniture during London Design Festival</p>
<p>The new store interior is designed by London studio Nice Projects</p>